It's been a few years since blogging first emerged. But it's only recently that it's been considered as more than just a fad.
Many youngsters have turned to blogging to release their tension, a little online place where they can rant about whatever annoys them or makes them happy.
Clever marketers realised that blogging is one of the best methods of Internet marketing.
So, what is a blog exactly? The word 'Blog' is simply a short version of the phrase "web log".
Basically, blogs are online journals. A blog can be set up quickly and easy ABSOLUTELY FREE
and can be used just for a bit of fun or even for business purposes.
Blogging for your Internet business is a great way to market your products and services. Here are a few ways that your internet marketing will benefit from using a blog:
1. Keep your clients/customers up to date of changes to your website. You can promote new products and your affiliate links through your blog.
2. Publish your opinions, advice or reviews on specific products/services that are relavent to your business.
3. Include articles that will fetch back-links, and links to your website that will subsequently improve your ranking on search engines. This can be helped by putting well written articles in both your blog and your website.
4. Also,You should include other bloggers' affiliate links in your blog to help them earn extra income. In fact some people earn good incomes just from niche blogs with relevant affiliate links.
5. Collect responses on your blogs and accept comments from your blog readers.
This will build fresh content without any effort on your part and you can learn and improve your products and services through your readers feedback.
6. Connect with other bloggers. When other bloggers notice that you have some valuable points in your blog, they might even put your posts in their OWN favorites lists - that will automatically create backlinks to you in their blogs and further help your rankings and traffic.
So, how do you set up a blog? There are a few options you can use to take advantage of this fun and fairly easy way to advertise your Internet business.
Once you've got your blog up and running, you can promote it via the usual methods.
A few examples are blog directories, engaging in relevant forums or writing and submitting articles.
Most blog software or providers have a function to provide an RSS feed of your blog posts, so you can submit your feed to RSS directories and to feed servers such as FeedBurner.com
But whatever else you do, remember to add the RSS feed as content to your personalized home pages at Google, my.yahoo.com and my.msn.com, it will help get your blog indexed/listed faster by search engines.
So now you know a bit more about the free advertising benefits of blogging, the next step is to take action - Happy blogging.
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